Combine live instruments with raw, soulful hip hop production and you have a distinct sound that is different from that of a beat machine (sampler/mpc) only.
This element is what makes Rusic Music one of the most sought out production companies in underground hip hop. Founded in 1996 by drummer/producer Daru Jones, Rusic takes pride in creating music for unsigned artist thus providing a platform for talent that is yet heard by the masses. Despite its growing popularity Rusic Music has maintained its integrity. Production is only granted to artists who create music that inspire and deliver positive messages.